Given the opportunity, I will never (I repeat, never) turn down a branding project inspired by nature. To me there’s no better pairing than a beautifully developed brand referencing nature in all it’s wonderful forms. Needless to say I was thrilled when this project crossed my path!
Upon mood - boarding and establishing a direction, it was clear that the goal of this brand was to highlight organic ingredients while empowering the individual and consumer.
With endless routes possible for this organic brand, I really wanted to let it flow and not be confined to one singular logo. With three graphics intermingling and complimenting one another, this brand has energy and weight. My hope was to give the brand dimension and diversity with three visuals: a graphic heavy mark (with two hands), circular badge logo, and simple text logo.
The palette was drawn from an actual swatch card of flower colors. The client provided a diverse and wonderful mix of inspiration for colors, line work, logo inspiration, and quotes embodying the brand message.